Clicksharp Marketing

Tuesday night’s debate between Barack Obama and John McCain presented America with a new contender. Are you ready for fast food to tip the election?

Our 2004 presidential election marked a major coming out party for YouTube, which turned grassroots campaigning on its head (think that had anything to do with their eventual 2005 acquisition by Google?).

In 2008, Twitter is well-placed to leave the same mark. The #Debate08 topic was active and engaging, with real time feedback pouring in from all angles and spin cycles. Amidst all the action, a third figure emerged. We’re not talking about Joad Cressbeckler.

We’re talking about Popeye’s Chicken.

With the candidates jockeying left and right, Twitterers across the globe chattering back and forth, Popeye’s came through with a dose of wisdom:

Then, after each candidate lauded himself for being the only one to truly forge bipartisan consensus, it was Popeye’s who was reaching across the aisle:

Obama and McCain continued, landing some blows and dodging others. Not to be outdone, Popeye’s delivers the knockout punch:

Currently Popeye’s only has 367 followers on Twitter. Will tonight’s performance boost sales? Not likely, in any noticeable way. This is branding reincarnated: the trivial cost of generating a bit of content today will pay off a hundred fold down the line:

• A few lucky people will always remember Popeye’s playing a unique role in the discussion
• A few others will tell their friends and colleagues the next day
• A few marketing executives at Popeye’s now have a better handle on what is still an emerging technology

Social media lesson learned: in this day and age, it’s still acceptable for the uninvited to show up in conversations where they would previously not belong — provided they add value and make themselves memorable.

Chicken and electoral politics? Change is truly upon us.

Thanks to all who attended last night’s Internet Marketing Meetup, hosted by Vito Tonkonog and Scott Hall. The topic on the agenda was: “Fusing Social Media with SEO Strategy.” Thank you also for providing a lot of [...] Continue Reading…

Thanks to everyone who attended Taste of Technology at the Time Warner Center tonight.

Let’s take a moment to recognize all the contributors: our organizer Ramon Ray of SmallBizTechnology.com, our moderator Stephen Wellman of Ziff Davis Enterprise, and our [...] Continue Reading…

Too often in search engines, we don’t find what we’re looking for, and waste time in the process. Search is still far from perfect, and it’s up to advertisers to smooth the process.

What can your business do to [...] Continue Reading…

New York, NY — Join us on Tuesday, September 16th for the latest event in the Taste of Technology small business series, “Beyond Websites and Email: How Social Media Can Grow Your Business”. (Click to register).

If you haven’t yet [...] Continue Reading…

We work hard to use the right keywords that will attract the qualified visitors to our websites. We should also be using them to keep unqualified visitors at bay.

You’re just a humble advertiser — who knew spammers could [...] Continue Reading…

Job seekers, or anyone seeking employment opportunities, are very active in search engines. With a little care, you can ensure they don’t use up part of your advertising budget.

Your message might be a little more polite… until you [...] Continue Reading…

There are a lot of people out there looking to research your business, market or industry. It’s a fact of life, but don’t let them empty your bank account in the process.

That’s a lot of computers. What [...] Continue Reading…

The internet marketing industry often separates SEO and SEM, implying that SEO itself is not a marketing strategy. But this is not the case — we’ll show a few examples of how SEO criteria dictate nuances of buying cycles [...] Continue Reading…

If you’re paying several dollars per click to your website, make sure you’re not mistaken for another comparison shopping website.

Would you rather pay to get in front of overwhelmed comparison shoppers — or someone already reaching for their wallet?(Photo [...] Continue Reading…

A variety of scenarios can drive bad clicks to your site. With a little attention to detail, you can nip these in the bud before they chew up your pay-per-click (PPC) marketing budget.

It might be passe’ to dryly define [...] Continue Reading…

The lines between big-budget and small-budget marketing are starting to blur. The notion that integrated marketing is just for the rich and famous is being turned on its head.

Anyone who has ever owned a brand knows the feeling of [...] Continue Reading…

SEO, when executed correctly, creates a strong channel of long term traffic potential in search engines. While this will always be an asset to your business, it’s possible that other forms of traffic will be more valuable.

This is Part [...] Continue Reading…

SEO enables search engine crawlers to read your content, helping them extract relevant keywords to give your site high ranks. Bear in mind, however, that your human readers look at the content with a different pair of eyes.

This is [...] Continue Reading…

How small businesses can create, promote and optimize video content to add value to their overall marketing strategy.

To download this white paper in PDF format, please click here.

Major corporations awoke to the potential of web-based video a long [...] Continue Reading…