Clicksharp Marketing

“A successful blog about your business can be profitable — but first needs strong roots tied to your corporate strategy.”

A small business should not set up and run a website as a carbon copy of its offline business…the digital channel is by its nature a different medium, implying different customers and different methods of engagement.

For a safe bet on the next medium of comprehensive marketing efficacy to both businesses and consumers, it’s hard to beat the search engine.

In part 3, we’ll go beyond written words, and show how photos and videos can be integrated into your Wordpress blog.

A lot of blogs (including Clicksharp) will embed YouTube videos to add value to their text and image based content, bypassing the YouTube interface and retaining control over the presentation of their material…

Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested […]

In Part One of the Wordpress Blogging Tutorial, we covered the basics of running your blog on Wordpress: logging in, creating a post title, entering text and publishing.
In Part Two, we’ll look at some advanced formatting techniques including justified text, bold/italic/underline, colors and more. A lot of this will increase the readability of your […]

This is the Clicksharp Blog’s first foray into video (delivered by YouTube). Part One takes you through the basics of logging into your account, creating a post title, entering text and tags, and publishing.

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I recently had a discussion with a client about the finer points of Clicksharp Marketing’s elements of a comprehensive internet marketing campaign, citing blogs as the most powerful of all the social media. (Sorry, Youtube and Facebook — I suppose in this day and age, words still have more power to change the world than […]

According to a recent observation by Trend Central’s Intelligence Group, a new concept is beginning to emerge in the digital marketing space. You’ll start to see a lot of “blog bars” in 2008, defined in the article as “computer terminals which give the public the ability to post in real time and on location.”
Time […]

This SEM Strategy Matrix (published by Elliance, pictured below) is a useful tool for matching the elements of a good digital marketing campaign with the appropriate methods of execution:

Notice how SEO (search engine optimization) is the tactic most broadly applicable across all marketing goals? This is particularly impactful for small businesses, who have nothing […]

2008 will be a big year for small businesses. With the further migration of the Web 2.0 vanguard into the mainstream, the playing field continues to level between you and your competitors pulling in $100m a year. Consider the engineers in Silicon Valley your trusted friends; how many people do you know who […]

If you’re free between 2 and 3 in the afternoon, consider listening to one of the blogger community’s experts give a presentation entitled “The New Influencers.” Hosted by media consultant Paul Gillin.
Here’s a chance to be introduced to the concept of “conversation marketing.” Learn about how you can use your blog for web-based […]

If you’re just getting started as a blogger, there’s some unfortunate news you ought to be aware of. Even though you may spend thirty minutes to an hour each day developing snappy blog content riddled with articulate witticisms and eloquent insight… it’s possible that a lot of your readers will only skim the content, […]

Recently, I took on a client who is looking for a new approach to selling a product whose sales have flattened. (Sound familiar?) Her product is a cookbook full of healthy recipes geared toward diabetics; her question was, how is a blog likely to help her generate sales?
Two sentences into my reply, I […]