Clicksharp Marketing

Some internet marketing firms will guarantee their clients #1 rankings for important keywords and phrases. It is critical to understand the distinction between a top ranking in organic search vs. paid search.

Thinking of buying your way to faster SEO success? Paid links are a very risky strategy to employ — Google took a major stance against paid links last year, and many in the SEO community are urging caution.

Traffic is a very easy metric to use when judging the efficacy of your SEO campaign. Unfortunately, as in life, few good things in SEO come easy. Here’s how to look beyond traffic for the REAL story.

Targeting a #1 ranking for a single keyword sets you up for SEO failure — better to cast a wide net and position your website content across the board.

You may be tempted to choose your keywords and bid heavily without researching them first. Doing so creates inflation in the click microeconomy — it’s in the second tier where the real opportunities lie.

There was a time when you could stuff all your important keywords into the Meta Keywords tag of your home page, and you’d get good rankings in search engines. Times have changed.

The Meta Description tag is a one-two SEO punch: the jab is search engine rankings, but the uppercut is that this is one of your best tools to maximize clickthrough.

If content is the currency in SEO and SEM, then keywords are the loose change. So watch where you throw your loose change; it might be a wishing well.

You know your business very well — sometimes too well. Beware the pitfalls of choosing the most obvious keywords to target for SEO and SEM campaigns.

Organic keyword research provides a variety of insights essential to your marketing campaigns. Often times, it’s the best way to qualify marketing ROI in a low-risk environment, before you’re ready for the main stage.

Organic keyword research provides a variety of insights essential to your marketing campaigns. One is that you shouldn’t put too much effort chasing rankings for your own company/brand names.

Link building — so essential, and yet so many options. All those SEO tactics are roads pointing in different directions. How do I know that the road I choose will pay off in the long run?

“Some pictures are worth 1,000 words. But who’s got time to sift through 1,000 words?”

“There is a noticeable opportunity cost to not practicing sound online marketing. But how would someone know if they’re leaving money on the table?”

“The number of people “just browsing” in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity.”